JAY JANARTHANAN

Lead Technical Architect | Salesforce Certified OmniStudio Developer

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About

Highly accomplished Lead Technical Architect with over two decades of experience in complex Salesforce implementations, specializing in OmniStudio, Apex, and LWC across Financial Services, Healthcare, and Media. Recognized as a Salesforce Trailblazer and community leader, I excel at driving developer productivity and delivering high-impact, scalable solutions. Currently pursuing Salesforce Certified Technical Architect (CTA) certification, demonstrating a commitment to continuous learning and technical excellence.

Work Experience

Lead Technical Architect

CIMSS Innovative Solutions

May 2024 - Present

Leading the design and development of complex Salesforce solutions within the Health vertical as a Principal Hands-on Solution Engineer, leveraging advanced platform capabilities.

  • Developing complex, scalable solutions within the Health vertical, leveraging advanced Salesforce products including Vlocity OmniStudio, Data Cloud, and Business Rules Engine (BRE).
  • Utilizing expertise in Apex, LWC, CI/CD, Salesforce Functions, UTAM, and C# to drive robust and efficient system architectures.
  • Collaborating with cross-functional teams to design and implement innovative solutions that meet critical business needs and regulatory compliance.

Omnistudio TA and SE, Industry Cloud

Salesforce

Oct 2021 - Sep 2024

Served as a principal hands-on solution engineer, developing complex Salesforce solutions for the Health vertical and consistently exceeding team productivity targets.

  • Delivered 200% more work than the average team member, consistently exceeding productivity metrics and accelerating project timelines.
  • Recognized as a Star Performer in Q4-2022 for exceptional contributions and exceeding performance expectations.
  • Presented at TDX23 on three distinct subjects, showcasing thought leadership and deep technical expertise to a global audience.
  • Spearheaded the development of ApexSharp, an SF-approved open-source project, enhancing developer productivity and integration capabilities.

Vlocity Mentor and Trainer

Freelance

Mar 2021 - Sep 2024

Developed and delivered comprehensive Salesforce and Vlocity training curricula, successfully converting Java developers to Vlocity specialists.

  • Created and delivered an end-to-end Salesforce (Admin, Dev, Vlocity) curriculum and training material, conducting a six-month course for BCBSM to convert Java developers to Vlocity specialists.
  • Developed and launched ApexSharp (www.apexSharp.com), an open-source project enabling C# developers to code for Salesforce by automatically converting C# to Apex, achieving Salesforce approval.

Salesforce Practice Lead and Principal Architect

Apexon

May 2020 - Feb 2021

Led Salesforce practice growth and technical operations, encompassing go-to-market strategy, project leadership, and talent acquisition.

  • Developed and executed a comprehensive Go-to-Market plan for the Salesforce practice, driving strategic growth initiatives.
  • Provided technical leadership across all Salesforce projects, ensuring high-quality solutions and adherence to architectural best practices.
  • Cultivated strategic partnerships, client relationships, and managed a team of 20 professionals, overseeing talent acquisition and development.
  • Conducted over 300 interviews and successfully hired a team of 20 Salesforce professionals, significantly expanding practice capabilities.
  • Managed all pre-sales activities, including customer presentations, pricing, and Statements of Work (SOWs), contributing to business development.

Salesforce Technical and Solution Architect

Flagstar Bank

Jan 2018 - Apr 2020

Served as a technical lead for the Salesforce Center of Excellence, optimizing Salesforce investment and driving innovative solutions across banking operations.

  • Led the Salesforce Center for Excellence (C4E) for one of the largest Salesforce orgs in the banking industry, overseeing multiple products and projects.
  • Maximized bank's Salesforce investment by evangelizing the platform, creating POCs, conducting product owner workshops, and introducing new products, enhancing business adoption.
  • Translated complex business requirements into well-architected solutions, leveraging Salesforce, MuleSoft, Marketing Cloud, AWS, Confluent, and Splunk.
  • Led technical design sessions with internal and external vendors, managing vendor selection, architecture reviews, and solution design for critical projects.
  • Provided expert-level technical assistance and mentorship to developers, resolving complex bugs and fostering junior talent.

Lead Salesforce Developer and Architect (Level 8A)

General Motors

Nov 2015 - Dec 2017

Architected and developed solutions for one of the most significant global Salesforce projects, focusing on integrations, release management, and Test-Driven Development (TDD).

  • Contributed to one of the most significant global Salesforce projects, focusing on architecture, integrations, release management, and coding.
  • Selected and implemented key development tools, including IDE, Version Control, CI, and Testing, enhancing development efficiency.
  • Trained and mentored approximately 20 Java developers in Salesforce development, fostering skill growth and team capability.
  • Implemented a Test-Driven Development (TDD) culture, improving code quality and system reliability.

Senior Salesforce Developer and Integration Architect

Billhighway

Jun 2014 - Nov 2015

Migrated a large-scale legacy C# / ASP / SQL application to Salesforce and developed tools to enhance development efficiency.

  • Successfully migrated a large-scale legacy C# / ASP / SQL application to the Salesforce platform, ensuring seamless transition and data integrity.
  • Developed APEX code generation tools, significantly reducing development time and improving team productivity.
  • Built automated Salesforce UI testing frameworks, eliminating manual testing and enhancing release quality.
  • Integrated Salesforce with on-premises systems using C# and REST, ensuring robust data flow and interoperability.

CTO and Founder

Object Cube

Jan 2003 - Jun 2014

Founded and operated Object Cube, a boutique software development firm, for 12 years, delivering 25+ projects for diverse clients and pioneering early video streaming solutions.

  • Founded and operated Object Cube, a boutique software development firm with 5 distributed developers, delivering over 25 projects ranging from weeks to four years.
  • Pioneered and developed one of the first video streaming solutions with built-in DRM and Royalty management, serving significant clients like Playboy and Detroit Venture Partners.
  • Managed all aspects of business operations, including client acquisition, project delivery, and team management, ensuring profitability and client satisfaction over 12 years.
  • Spearheaded technical vision and product development, leveraging Microsoft stack and Salesforce to deliver innovative software solutions.

Lead Architect, Asia Pacific

TIBCO Software Inc.

Jan 2001 - Dec 2002

Served as an Architect and Pre-Sales consultant for Tibco products in the APAC region, notably leading a significant B2B banking project.

  • Acted as Lead Architect and Pre-Sales Engineer for a 300-person, $100M B2B banking project at Standard Chartered Bank in Hong Kong, driving successful implementation.
  • Provided expert architectural and pre-sales consultation for Tibco products across the APAC region, supporting client engagements and solutions design.

Sr Java Developer and Architect

Independent contractor

Jan 1999 - Dec 2000

Provided hands-on mentoring and training for large-scale Java projects in the Finance and Telco sectors for major clients.

  • Provided hands-on mentoring and training to Java developers for large-scale projects in the Finance and Telco sectors, including clients like Lehman Brothers and Nortel.
  • Developed the first mobile web browser entirely written in Java during tenure at Nortel, demonstrating innovative software development.

Java Developer

Sun Microsystems

Jan 1996 - Dec 1998

Contributed as an early Java developer to the core Java team, developing an open-source JMS implementation.

  • Contributed as one of the first Java developers, working with critical members of the original Java team on foundational projects.
  • Developed an open-source JMS (Java Message Service) implementation in Java, enhancing messaging capabilities for the platform.

Education

Negotiation Mastery

Harvard Business School Online

Jan 2023 - Jan 2023

Computer Science and Commerce

Queen's University

Jan 1992 - Jan 1996

Certificates

Salesforce Certified Technical Architect (CTA) - In Progress

Salesforce

Jun 2024

Salesforce Certified OmniStudio Developer

Salesforce

Jan 2024

Awards

Salesforce Trailblazer

Salesforce

Jan 2022

Recognized by Salesforce as a Trailblazer, an honor bestowed on only 1 in 200 individuals, reflecting significant contributions to the Salesforce ecosystem.

Clifton Strengths Test (Woo) Top Ranking

Flagstar Bank

Jan 2020

Achieved the top ranking for the ability to 'woo' in a company-wide Clifton Strengths test during tenure at Flagstar Bank.

Languages

Tamil , English

Skills

Salesforce Ecosystem

  • Omnistudio
  • Vlocity Insurance
  • Salesforce Development
  • Apex
  • LWC (Lightning Web Components)
  • Flow For Industry
  • Salesforce Functions
  • Data Cloud
  • BRE (Business Rules Engine)
  • UTAM
  • Metadata API
  • Tooling APIs
  • Salesforce Architecture
  • Salesforce Administration
  • Salesforce Integration

Programming & Technologies

  • C#
  • Java
  • ASP
  • SQL
  • REST APIs
  • MuleSoft
  • AWS (Amazon Web Services)
  • Confluent
  • Splunk
  • CI/CD (Continuous Integration/Continuous Delivery)
  • Version Control
  • IDE (Integrated Development Environment)
  • Test Driven Development (TDD)
  • Automated Testing
  • Open Source Development

Technical Leadership & Strategy

  • Solution Architecture
  • Technical Leadership
  • Pre-sales
  • Go-to-Market Strategy
  • Project Management
  • System Integration
  • Enterprise Architecture
  • Technical Review
  • Vendor Management
  • Product Development

Training & Mentorship

  • Technical Training
  • Mentoring
  • Curriculum Development
  • Talent Acquisition
  • Team Management
  • Developer Productivity

Domain Expertise

  • Financial Services
  • Retail Banking
  • Market Data
  • B2B Trade
  • Derivatives
  • Customer Service
  • Mortgage
  • Healthcare
  • Payer
  • Clinical Trials
  • Media
  • Streaming
  • Royalty Management
  • CMS (Content Management System)

Data Visualization

  • Tableau