About
Highly accomplished Lead Technical Architect with over two decades of experience in complex Salesforce implementations, specializing in OmniStudio, Apex, and LWC across Financial Services, Healthcare, and Media. Recognized as a Salesforce Trailblazer and community leader, I excel at driving developer productivity and delivering high-impact, scalable solutions. Currently pursuing Salesforce Certified Technical Architect (CTA) certification, demonstrating a commitment to continuous learning and technical excellence.
Work Experience
Lead Technical Architect
CIMSS Innovative Solutions
Leading the design and development of complex Salesforce solutions within the Health vertical as a Principal Hands-on Solution Engineer, leveraging advanced platform capabilities.
-
Developing complex, scalable solutions within the Health vertical, leveraging advanced Salesforce products including Vlocity OmniStudio, Data Cloud, and Business Rules Engine (BRE).
-
Utilizing expertise in Apex, LWC, CI/CD, Salesforce Functions, UTAM, and C# to drive robust and efficient system architectures.
-
Collaborating with cross-functional teams to design and implement innovative solutions that meet critical business needs and regulatory compliance.
Omnistudio TA and SE, Industry Cloud
Salesforce
Served as a principal hands-on solution engineer, developing complex Salesforce solutions for the Health vertical and consistently exceeding team productivity targets.
-
Delivered 200% more work than the average team member, consistently exceeding productivity metrics and accelerating project timelines.
-
Recognized as a Star Performer in Q4-2022 for exceptional contributions and exceeding performance expectations.
-
Presented at TDX23 on three distinct subjects, showcasing thought leadership and deep technical expertise to a global audience.
-
Spearheaded the development of ApexSharp, an SF-approved open-source project, enhancing developer productivity and integration capabilities.
Vlocity Mentor and Trainer
Freelance
Developed and delivered comprehensive Salesforce and Vlocity training curricula, successfully converting Java developers to Vlocity specialists.
-
Created and delivered an end-to-end Salesforce (Admin, Dev, Vlocity) curriculum and training material, conducting a six-month course for BCBSM to convert Java developers to Vlocity specialists.
-
Developed and launched ApexSharp (www.apexSharp.com), an open-source project enabling C# developers to code for Salesforce by automatically converting C# to Apex, achieving Salesforce approval.
Salesforce Practice Lead and Principal Architect
Apexon
Led Salesforce practice growth and technical operations, encompassing go-to-market strategy, project leadership, and talent acquisition.
-
Developed and executed a comprehensive Go-to-Market plan for the Salesforce practice, driving strategic growth initiatives.
-
Provided technical leadership across all Salesforce projects, ensuring high-quality solutions and adherence to architectural best practices.
-
Cultivated strategic partnerships, client relationships, and managed a team of 20 professionals, overseeing talent acquisition and development.
-
Conducted over 300 interviews and successfully hired a team of 20 Salesforce professionals, significantly expanding practice capabilities.
-
Managed all pre-sales activities, including customer presentations, pricing, and Statements of Work (SOWs), contributing to business development.
Salesforce Technical and Solution Architect
Flagstar Bank
Served as a technical lead for the Salesforce Center of Excellence, optimizing Salesforce investment and driving innovative solutions across banking operations.
-
Led the Salesforce Center for Excellence (C4E) for one of the largest Salesforce orgs in the banking industry, overseeing multiple products and projects.
-
Maximized bank's Salesforce investment by evangelizing the platform, creating POCs, conducting product owner workshops, and introducing new products, enhancing business adoption.
-
Translated complex business requirements into well-architected solutions, leveraging Salesforce, MuleSoft, Marketing Cloud, AWS, Confluent, and Splunk.
-
Led technical design sessions with internal and external vendors, managing vendor selection, architecture reviews, and solution design for critical projects.
-
Provided expert-level technical assistance and mentorship to developers, resolving complex bugs and fostering junior talent.
Lead Salesforce Developer and Architect (Level 8A)
General Motors
Architected and developed solutions for one of the most significant global Salesforce projects, focusing on integrations, release management, and Test-Driven Development (TDD).
-
Contributed to one of the most significant global Salesforce projects, focusing on architecture, integrations, release management, and coding.
-
Selected and implemented key development tools, including IDE, Version Control, CI, and Testing, enhancing development efficiency.
-
Trained and mentored approximately 20 Java developers in Salesforce development, fostering skill growth and team capability.
-
Implemented a Test-Driven Development (TDD) culture, improving code quality and system reliability.
Senior Salesforce Developer and Integration Architect
Billhighway
Migrated a large-scale legacy C# / ASP / SQL application to Salesforce and developed tools to enhance development efficiency.
-
Successfully migrated a large-scale legacy C# / ASP / SQL application to the Salesforce platform, ensuring seamless transition and data integrity.
-
Developed APEX code generation tools, significantly reducing development time and improving team productivity.
-
Built automated Salesforce UI testing frameworks, eliminating manual testing and enhancing release quality.
-
Integrated Salesforce with on-premises systems using C# and REST, ensuring robust data flow and interoperability.
CTO and Founder
Object Cube
Founded and operated Object Cube, a boutique software development firm, for 12 years, delivering 25+ projects for diverse clients and pioneering early video streaming solutions.
-
Founded and operated Object Cube, a boutique software development firm with 5 distributed developers, delivering over 25 projects ranging from weeks to four years.
-
Pioneered and developed one of the first video streaming solutions with built-in DRM and Royalty management, serving significant clients like Playboy and Detroit Venture Partners.
-
Managed all aspects of business operations, including client acquisition, project delivery, and team management, ensuring profitability and client satisfaction over 12 years.
-
Spearheaded technical vision and product development, leveraging Microsoft stack and Salesforce to deliver innovative software solutions.
Lead Architect, Asia Pacific
TIBCO Software Inc.
Served as an Architect and Pre-Sales consultant for Tibco products in the APAC region, notably leading a significant B2B banking project.
-
Acted as Lead Architect and Pre-Sales Engineer for a 300-person, $100M B2B banking project at Standard Chartered Bank in Hong Kong, driving successful implementation.
-
Provided expert architectural and pre-sales consultation for Tibco products across the APAC region, supporting client engagements and solutions design.
Sr Java Developer and Architect
Independent contractor
Provided hands-on mentoring and training for large-scale Java projects in the Finance and Telco sectors for major clients.
-
Provided hands-on mentoring and training to Java developers for large-scale projects in the Finance and Telco sectors, including clients like Lehman Brothers and Nortel.
-
Developed the first mobile web browser entirely written in Java during tenure at Nortel, demonstrating innovative software development.
Java Developer
Sun Microsystems
Contributed as an early Java developer to the core Java team, developing an open-source JMS implementation.
-
Contributed as one of the first Java developers, working with critical members of the original Java team on foundational projects.
-
Developed an open-source JMS (Java Message Service) implementation in Java, enhancing messaging capabilities for the platform.